Creating the Next Generation of B
rand Experiences
Through winning event marketing strategies
EVENTs + MARKETING = The future of engagement
Kathryn Frankson is the Director of Marketing at Money20/20, the global leader in fintech events. As a keynote speaker, award-winning marketer and thought leader within the event industry, Kathryn is a marketing strategist, event tech lover and practitioner who believes in the future of the experience economy. After 48 straight quarters selling exhibition space, custom event sponsorships and custom event design, Kathryn made the move to marketing focusing on demand gen, event and digital marketing efforts. With global scale and startup hustle, Kathryn is passionate about creating the next generation of leaders, advocating for diversity and inclusion within the event industry as an advisor to the Change the Stage initiative and consults on both event tech and marketing strategy spurring growth for brands. Kathryn is a servant leader and lifelong learner with a focus on combining best practices from sales and marketing to drive world-class event marketing and brand strategy.