Hi! Lovely to meet you.
Career ambitions when I was young? To be the next Judy Blume or Ron Popeil. Seriously! I’m as passionate about storytelling as I am about marketing and sales and these two masterminds spoke my language. I wrote short stories, started book clubs and spent evenings practicing my pitch. So, it’s no surprise that I now work as a global event marketing leader overseeing strategy, social, brand, acquisition, demand gen and content marketing all with a conversion lens.
And I love it. The work, the people, the whole bit!
But that’s because I was a B2B quota carrying sales rep for 48 straight quarters and you can’t get much closer to the market than that. I’ve partnered with agencies, SMB’s and enterprise clients to grow revenue and solve problems. Soon I found myself making recommendations about landing page optimization and CTA copy and just like, digital event marketing was a Blume/Popeil marriage made in heaven.
When I’m not executing marketing, dreaming up new event ideas or listening to marketing podcasts, I’m enjoying time with my daughter, Haven, drinking tea, fat biking with my family or writing while my three-legged wolfhound, Lily, lays at my feet.
I’m an avid learner, cheerleader of people and live by the motto that we can all “Dare to be Remarkable”.
